The Maisel & Friends Conference Center combines historic brewery buildings with modern event facilities and can accommodate events ranging from small gatherings to large-scale functions. State-of-the-art technology and flexible room layouts create the ideal conditions for conferences, meetings, and events. The Maisel & Friends Conference Center combines historic brewery buildings with modern event facilities and can accommodate events ranging from small gatherings to large-scale functions. State-of-the-art technology and flexible room layouts create the ideal conditions for conferences, meetings, and events.
The Maisel & Friends Conference Center combines historic brewery buildings with modern event facilities and can accommodate events ranging from small gatherings to large-scale functions. State-of-the-art technology and flexible room layouts create the ideal conditions for conferences, meetings, and events.
The Brausaal is our largest event space and can accommodate up to 160 people. With a stage, state-of-the-art lighting and sound systems, and professional equipment, it is ideal for large conferences and presentations.
The Brausaal is ideal for evening events for up to 160 guests and offers a unique atmosphere in a historic brewery setting. With a stage, modern lighting and sound equipment, and ample space, it is perfect for celebrations, corporate events, or evening programs. The combination of atmosphere and professional amenities ensures an unforgettable event experience.
The distillery and bottling facility can accommodate up to 60 people and combines historic industrial charm with modern amenities. The space is particularly well-suited for stylish events and medium-sized conferences.
The “Callista” room is designed to accommodate up to 40 people and is ideal for seminars, training sessions, and smaller conferences. Flexible seating arrangements and state-of-the-art technology ensure a comfortable working environment.
The main room, “Galaxy,” in the lab area is suitable for events with up to 50 people. Its open-concept design and modern amenities make it particularly well-suited for creative meetings and larger groups.
The “Ariana” and “Amarillo” rooms can each accommodate up to 8 people and, when combined, up to 16 people; they are ideal for smaller meetings, workshops, or group work in a quiet atmosphere.
The “Ariana” and “Amarillo” rooms can each accommodate up to 8 people and, when combined, up to 16 people; they are ideal for smaller meetings, workshops, or group work in a quiet atmosphere.
The “Ariana” and “Amarillo” rooms can each accommodate up to 8 people and, when combined, up to 16 people; they are ideal for smaller meetings, workshops, or group work in a quiet atmosphere.
The Tasting Room can accommodate up to 12 people and is ideal for meetings, workshops, or tastings in a small, exclusive setting.
Maisel & Friends offers a culinary experience that stands out for its high-quality, creative cuisine with regional and international influences. The dishes are freshly prepared and can be customized to suit any event—from buffets to sit-down dinners. Particular emphasis is placed on quality, flavor, and a harmonious overall experience.
A particular highlight is the selection of cooking classes, where guests can get hands-on. Under professional guidance, participants prepare various dishes and then enjoy them together. These interactive experiences are ideal for team-building events or as part of a supporting program, combining culinary enjoyment with shared activities.
The hotel's architecture blends historic brewery buildings with modern elements and urban art. Both interior and exterior spaces are extensively adorned with street art, creating a concept that is unique worldwide, blending art, tradition, and innovation.
The rooms at the Liebesbier Urban Art Hotel by Maisel & Friends are individually designed by international urban artists, making each one truly one-of-a-kind. A total of 66 rooms are available, combining modern design with high-quality amenities such as smart TVs, Wi-Fi, and digital check-in. The result is a unique lodging experience that blends art and comfort.
The wellness area offers guests a modern panoramic sauna and a fitness area for relaxation and rejuvenation. The view from the sauna of the brewery grounds is particularly noteworthy, making the experience truly unique. After an eventful day, guests can unwind here and recharge their batteries.
The wellness area offers guests a modern panoramic sauna and a fitness area for relaxation and rejuvenation. The view from the sauna of the brewery grounds is particularly noteworthy, making the experience truly unique. After an eventful day, guests can unwind here and recharge their batteries.

Maisel&Friends

Location City center, Urban, Central Station
Style modern, design, traditionally, historic
max. event area 220 m2
max. number of persons 160

Maisel&Friends


Short info

If you're looking for the perfect venue for your next event, Maisel & Friends is the place for you! Our historic brewery offers a variety of spaces for conferences, corporate events, and private parties.

Description

At Maisel & Friends, craftsmanship meets indulgence, tradition meets innovation, and historic walls meet modern architecture and contemporary street art.

This historic brewery features various spaces that are perfectly suited for seminars, conferences, corporate events, and private celebrations such as birthdays or weddings.

Art meets high-end hotel design: Bayreuth’s most modern hotel—the Liebesbier Urban Art Hotel—is also located on the premises. Over 70 urban artists from around the world have individually designed the interior and exterior walls and the 66 rooms, creating a globally unique art project.

 

The Liebesbier restaurant, renowned for its high-quality, modern cuisine, provides food and beverages for all events. From modern finger food and buffets to a classic multi-course menu, every culinary desire is fulfilled. 

Special features & further information

One of Maisel & Friends’ key strengths lies in its unique conference center, which stands out distinctly from traditional conference venues. Instead of sterile conference rooms, it offers an extraordinary blend of historic brewery culture and modern event technology. The event spaces are located in the historic buildings of the old brewery, creating an authentic and special atmosphere. At the same time, all rooms are equipped with modern technology and are suitable for both traditional meetings and digital or hybrid events.

A central feature is the interplay of tradition and innovation. For example, events can take place in the former brewing hall, where beer was actually aged in the past. This blend of past and present creates an ambiance that appeals to guests not only functionally but also emotionally. Other spaces, such as former bottling facilities or distilleries, have been creatively redesigned while retaining their historical character.

In addition, the Conference Center offers a comprehensive experience. Alongside the event spaces, we provide a full range of services, including event planning, catering, and customized supporting programs. A particular highlight is the opportunity to combine events with beer-themed activities, such as tastings or guided tours of our beer museum. This transforms an ordinary conference into an interactive experience.

Another advantage is the close connection to other offerings on the premises. Guests can stay at the adjacent hotel or take advantage of the dining options, which makes events particularly convenient. Overall, Maisel & Friends thus combines business, enjoyment, and experience in one place.

Details

Parking spaces available
Number of parking spaces 200
Terrace / Balcony
outer surface
Fixed catering partner
Fixed technology partner
Separate production kitchen available
Service staff
Dishes & furniture
stage
Wifi
Internet connection
presentation technology
high voltage current
elevator
freight elevator
air conditioning
DJ / music system
lighting technology
Sound system/ Micro
Handicapped accessible

Rooms

NameLength
(in m)
Width
(in m)
Height
(in m)
rowsparliamentU-ShapeGalaStanding
Brausaal---22012010048100180
Brennerei/Abfüllerei---2507035245080
Callista ---85403224-40
Tasting Room---3512----
Labor: Amarillo---248----
Labor: Ariana---248----
Labor: Galaxy ---100605026-60
Broadcast Studio ---651612---

Location

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Andreas-Maisel-Weg 1
95445 95445 Bayreuth